Researchers report that 48% grocery shoppers bought fresh salmon during 2009. Fresh salmon now accounts for over £1 in every £5 spent on fish in the UK.
The release of the new figures coincides with the publication of the Annual Report from Scottish Salmon Producers' Organisation (SSPO), which highlights the industry’s contribution to the social, economic and environmental sustainability of Scotland.
Scott Landsburgh, chief executive of SSPO, said: "As the UK continues to be our most important market, we welcome the leap in popularity of fresh salmon.
"Historically, seafood consumption in the UK is much lower than in many other nations. However, fresh salmon is increasingly catching the attention of our palates."
Scotland is the third largest salmon producer in the world with approximately a 10% global market share
For further information, visit www.scottishsalmon.co.uk.