The Western Fishboat Owners Association (WFOA) has launched a new Web site dedicated to U.S. troll-caught albacore. WFOA created the site, www.pacificalbacore.com, along with other marketing efforts, will increase the domestic market for local tuna.
In March of 2010, the fishery earned the Marine Stewardship Council blue label certification as a sustainable fishery.
"Sustainable fish and local food are hot topics rights now," said WFOA Director Wayne Heikkila. "People are visiting their local markets looking for sustainably caught fish.....We want to encourage local people to try this delicious, heart-healthy fish."
The site offers information on the history of the Pacific Northwest fishery, nutrition, cooking tips, recipes, news and how and where to buy albacore.