Wednesday, September 8, 2010

ASMI Launches

The Alaska Seafood Marketing Institute (ASMI) has announced the upcoming launch of a robust consumer advertising campaign featuring both print and online components for the "Before We Cook Up A Storm, We Weather One" creative.

Supporting the project is a new website, The site was created to educate consumers about Alaska seafood.

Among the features of the site are videos which provide insight into the thoughts and lives of the dedicated fishermen that "weather the storm" to harvest wild fish and seafood which are landed in Alaska.

No comments:

Post a Comment