J Sainsbury peeled, frozen prawns recently became the 7000th MSC ecolabelled product worldwide. Growth in MSC ecolabelled products has increased dramatically over the past four years doubling, on average, every 12 - 15 months.
According to MSC, consumer interest in their branding has rocketed over the past two years with recent figures showing a 60% increase in recognition of the MSC ecolabel in the UK. The organization reports that nearly one in five people now recognize the MSC ecolabel..
source: MSC press release