As do Mar brand of tuna and mackerel has been one of the first in Italy to be certified Friend of the Sea since 2006. Generale Conserve produces AS do MAR and it is the second largest tuna company in Italy.
Generale Conserve has recently moved all of its AS do MAR tuna production site to Olbia, in Italy. The factory has been recognized for its green energy practices. Their production site in Italy uses only energy from renewable sources. Both the production and sales units of General Conserve are certified SA8000 for their high labor and social accountability standards.
General Conserve creates employment for over 500 people in its tuna factory in Italy and mackerel factory in Portugal. It’s one of the few companies in Italy where the tuna arrives whole which places full control of the tuna species and size on Generale Conserve has before they process it.