Exports of Label Rouge Scottish Salmon increased by 7 percent, rising from 7,251 tonnes in 2009 to 7,743 tonnes in 2010. Exports increased by 19 percent during 2009.
The Label Rouge accolade is awarded by the French Government to products of superior quality, particularly in relation to taste. Scottish salmon was the first non-French food to receive this accolade back in 1992.
Although originally dedicated to the French market, Label Rouge Scottish Salmon is acquiring international recognition for its superior quality and taste. During the last twelve months interest has developed in new emerging European markets such as Germany, Belgium and Switzerland. Label Rouge Scottish Salmon is also scheduled to be exhibited in the Middle East for the first time.