Friday, August 12, 2016

Massachusetts Seafood Marketing

traditional fried fish
A new Massachusetts seafood marketing program seeks to increase awareness and demand for local seafood and support Massachusetts’ fishing and seafood industries.

The Massachusetts seafood marketing program will educate people on seafood availability, preparation, health benefits, economic contribution, and environmental sustainability through printed material, events, partnerships and other aids. Legislators, agency heads and industry members comprise the program’s steering committee.

The program is managed by the Department of Fish and Game’s (DFG) Division of Marine Fisheries (DMF)

The Massachusetts Seafood Marketing Program kicked off its formal marketing efforts at the 5th annual Boston Seafood Festival at the Boston Fish Pier.

The new seafood marketing program chose the Boston Seafood Festival to launch because the event celebrates the commercial fishing heritage of Massachusetts while highlighting the significant infrastructure that is the Boston Fish Pier.

source: Massachusetts Office of Energy and Environmental Affairs

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